Nissan has ball getting safety message over

Nissan put a Note into a CarZorb to promote its Safety Shield technology.

Nissan put a Note into a CarZorb to promote its Safety Shield technology. - Credit: Nissan

Nissan has has taken extreme sports to a new level by putting a Note mini-multi-purpose vehicle into a custom-made Zorb ball – and then pushing it down a hill.

Normally, willing thrill-seekers are strapped – sometimes not – into a huge plastic ball to be rolled down hills for fun, but Nissan has taken the idea and gone large.

The company constructed a special six-metre inflatable ‘CarZorb’, stuffed a Note inside it and borrowed some military training land to try out its new ‘sport’.

The CarZorb took more than two months to build, and weighs more than a tonne on its own.

Nissan’s inspiration for the stunt is a joint celebration of the latest Note’s first birthday and its Safety Shield technology suite – bringing premium-class safety features down to a supermini-size car.

Bastien Schupp, Nissan’s vice president of strategy and marketing, said: “The Note has been carefully engineered to provide motorists with a whole range of technology that creates a protective bubble around you and your car. Our Safety Shield technology in particular is unrivalled among other small family cars.

“Creating a life-size CarZorb to highlight the technology is an exciting and memorable way of reminding people about the benefits of Nissan’s Safety Shield.”

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That’s PR language for ‘we thought it would be a laugh’. No doubt, Nissan’s director of excitement, Usain Bolt, would approve.