Suffolk launches BBC Children in Need 2015 fundraiser Poo for Pudsey

The launch of the Children in Need cow poo fundraiser at Suffolk Farmhouse Cheeses in Creeting St Ma

The launch of the Children in Need cow poo fundraiser at Suffolk Farmhouse Cheeses in Creeting St Mary. L-R: Pudsey, Mark Murphy, Katharine Salisbury, Diamond the cow, Jason Salisbury and Tory Lugsden. - Credit: Archant

Diamond the cow is preparing for what could be the most important day of her life.

On Children in Need day 2015, Diamond will be the star of one of the most unusual fundraisers Suffolk has ever seen.

Poo for Pudsey will take place on November 13 and will see Diamond let loose in a ring at the Suffolk Showground, which will be marked out into 50 squares, each of which will have been claimed for £10 by a member of the public.

Diamond will then do her business – whoever owns the square she plops in wins a special stay at the Brudenell in Aldeburgh.

This year BBC Radio Suffolk has joined forces with Suffolk Young Farmers, Suffolk Agricultural Association and cow owner Jason Salisbury, from Suffolk Farmhouse Cheeses.


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“At the moment she’s on a nice rich diet of fresh grass so she’s gearing herself up ready for the explosion,” said Mr Salisbury.

“It’s something we have never done before and something we are looking forward to and am very proud to be involved in, it’s such a worthy cause.”

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Five-year-old Diamond was specially picked for her calm nature and experience being the centre of attention, having attended several county shows already this year.

However, to take the pressure off, the Suffolk Young Farmers’ mascot Supermoo will be on stand-by on the day in case Diamond gets stage fright.

BBC radio presenter Mark Murphy, who is heading the Children in the Need campaign in Suffolk, said the idea was to do something a bit different to the average fundraiser.

“It’s possibly the most unusual fundraising activity I have ever been involved with,” Mr Murphy said.

“I think it will be great. We had a lot of fun last year but more and more people from all across Suffolk have wanted to get involved this year.”

Tory Lugsden, county organiser at Suffolk Young Farmers, said the idea was “brilliant”. “The best thing to do is to come with something a little bit different,” she added.

“You always get people skydiving or running a marathon but I think if it’s a bit different people are more likely to donate.”

All 50 squares were claimed within two hours during Mr Murphy’s radio show this morning.

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