Suffolk: Tourism bosses are thinking green
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Tourism bosses are developing projects to promote green holidays in Suffolk.
As well as promoting eco-breaks across the county, industry heads are also working on initiatives to cut car travel and slash food miles.
Keith Brown, chief executive at Visit East Anglia, said the body was encouraging excellence in environmental practice while also leading by example in shifting the bulk of its marketing online to reduce paper waste.
He added: “There are a number of projects we’re working on to enhance sustainable tourism in Suffolk and across East Anglia. Visit East Anglia is working with Greater Anglia to encourage visitors to leave their car at home and promote the ease and convenience of travelling by train, as well as targeting audiences much closer to East Anglia, which requires less travel miles. “
Visit Suffolk’s ongoing Curious County campaign openly targeted well-heeled Londoners with 50,000 postcard packs inserted into copies of The Guardian newspaper.
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The national newspaper’s “affluent” readership was identified as a key demographic, who are open to new, cultural experiences. Importantly, that audience is also environmentally aware.
Mr Brown said a move towards digital marketing - like Curious County - where interactive Facebook and Twitter campaigns replace more traditional paper-based methods is likely.
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He added: “Another big step in being green is moving much of our marketing activity online to reduce paper and encourage other tourism businesses to do the same. We are also reviewing similar initiatives being undertaken by Visit England to ensure we keep up to date with new developments.”
Mr Brown said: “We are also working closely with New Anglia LEP as they co-ordinate green and sustainable initiatives and Taste of Anglia to encourage businesses to use and buy locally produced food and drink.”