Suffolk market towns Stowmarket and Beccles have been chosen as host venues for Britain’s most prestigious women’s cycle race this year, it has been announced today.
Ninety-six of the world’s best female riders will tackle a 157.6-kilometre (98-mile) route that will take in the northern and central parts of the county on Monday, June 10.
The opening stage of the OVO Energy Women’s Tour procycling race will set off from Beccles and finish in Stowmarket, where fans will watch the action unfold in the last crucial metres on Ipswich Street as a field comprising Olympic, world and national champions pass through the line twice.
Britain’s longest-running professional women’s race – which forms part of the prestigious UCI Women’s WorldTour series – will also pass through Bury St Edmunds and Framlingham, both of which have previously hosted the event’s Grand Depart (2015 and 2017 respectively).
In its four previous visits to Suffolk, the OVO Energy Women’s Tour is estimated to have attracted in excess of 250,000 spectators to the roadside and created a net economic impact for the county’s economy of in excess of £3.5 million.
The race will also return to the county in 2020, as Suffolk County Council and the East Suffolk Councils have partnered with event organisers SweetSpot Group in a two-year deal.
Today’s announcement, which coincides with International Women’s Day, was celebrated with a launch event at the historic Eye Castle.
James Reeder, Suffolk County Council cabinet member for health, said: “It’s significant that we are announcing details of the OVO Energy Women’s Tour Grand Depart in Suffolk on International Women’s Day and we very much hope that the race will inspire women and girls across Suffolk.
“This event provides a fantastic opportunity to showcase Suffolk to an international audience, while engaging communities across the route from Beccles to Stowmarket to get on their bikes, get active and help us to make Suffolk the most active county in England.”
In a joint statement, TJ Haworth-Culf, Suffolk Coastal District Council’s cabinet member for customers, communities and leisure, and Michael Ladd, Waveney District Council’s cabinet member for economic development and tourism, said: “We are delighted that the OVO Energy Women’s Tour will once again be coming to East Suffolk and especially pleased that the Grand Depart will take place in Beccles for the first time.
“We are looking forward to working with local schools, businesses and the community to really get behind the event and show our support for some of the world’s best riders as they race through our towns and villages.”
Local procyclist Sophie Wright, whose Bigla Pro Cycling Team are set to compete in the race, said: “The Women’s Tour coming to East Anglia this year is exciting for me as a racer but also inspirational for local cyclists. It will definitely encourage more people to jump on their bikes and even have a go at riding the route, as well as providing so many locals with the opportunity to enjoy the spectacle from the roadside.
“I think it will give our sport some great exposure within the region, and I’m really looking forward to seeing that. It should be a brilliant day of racing, and hopefully there will be some nice weather to match”
There was also confirmation that, for the second year running, the race’s prize fund will match that of the OVO Energy Tour of Britain to continue on the path towards gender equality in cycling.
Commenting on the announcement, OVO Energy Women’s Tour race director Mick Bennett said: “I am delighted to unveil the route of the 2019 Grand Depart in Suffolk, especially given the amazing response generated by the announcement of our return to the county last month.
“We’re looking forward to visiting Beccles and Stowmarket on a route that will see the race take in a mix of familiar roads to the event, as well as many new towns and villages that have been crying out to feature.”
Adrian Letts, CEO of Retail, OVO Energy, said: “This is our third year sponsoring the OVO Energy Women’s Tour, helping to enable a free-to-view sporting event to be brought to fans across the UK. Last year we announced the top cyclists at the Women’s Tour would compete for equal prize money, taking a meaningful step towards gender parity in cycling. We’re proud to have committed to matching the prize money again, helping to provide an equal platform and inspiring more women to ride bikes.”
Also unveiled at the launch was the OVO Energy Women’s Tour’s link-up with the Suffolk-based Blossom Charity, who will become the event’s first-ever Community Partner.
Blossom founder Bridget Mcintyre said: “We are thrilled to be the first Community Partner for the OVO Energy Women’s Tour. As a charity we support women to achieve their dreams, build their confidence and be their best, all of which are goals clearly aligned with the event.
“We will be following the route of the tour; we hope to work with 500 women over the six days, offering training and goal-setting at each stage. The team are already preparing and are looking forward to this year’s race.”
Almost 70% of spectators surveyed following last year’s opening stage, held between Framlingham and Southwold, said that the event inspired them to cycle more often.
The race will expand to six days for the first time in its history in 2019. It has been won by the likes of Marianne Vos (2014), Lizzie Deignan (2016) and Coryn Rivera (2018), and attracts an annual roadside audience of 300,000, as well as over three million fans through linear and online platforms.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here