Ipswich Town and have had an opening loan offer for Bournemouth striker Kieffer Moore rejected, according to reports.

The Athletic reports that both the Blues and fellow Championship promotion hopefuls Sunderland have submitted formal offers for the Welsh international, but that 'terms of the deal have not yet proved satisfactory'.

Moore has been limited to just seven sub appearances in the Premier League this season, with manager Andoni Iraola having suggested that he will not stand in the way of the 31-year-old seeking more regular first team football.

Five other Championship clubs - Leeds, West Brom, Cardiff, Middlesbrough and Birmingham - have also been credited with interest in the 6ft 5in front man.

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It's been reported that Moore, contracted at the Vitality Stadium until 2025, is on £40k a week

Town chief executive Mark Ashton told the EADT and Ipswich Star last November that the club had 'financial firepower' to strengthen a promotion-chasing squad.

Ipswich have seen their forward options reduced after George Hirst underwent hamstring surgery and Dane Scarlett was recalled by parent club Tottenham. That's left Kayden Jackson and Freddie Ladapo as the central striker options.

The Blues have reportedly had a £1m bid for Blackburn striker Sam Gallagher rejected, while Birmingham boss Tony Mowbray has suggested that Town target Jay Stansfield wants to see out his loan at St Andrew's.

Speaking last week, McKenna said: "It's an area we want to add to, but I'd imagine maybe 80% of the clubs in the Championship are trying to add a forward or striker to their ranks though.

"There are only so many available, there are only so many available that are within our budget and most of those are currently involved with a team who don't want to lose them.

"The club are working hard to make additions in that area, but there's nothing that we've been successful with yet. We'll see how the next couple of weeks in the window go."

Town go to Leicester City for a televised top-of-the-table clash on Monday night.