Ipswich Town CEO Mark Ashton has stressed that the club’s fresh investment won’t drastically alter their approach in the transfer market.

The Blues have received extra backing from Bright Path Sports Partners, who’ve taken up a 40% share of the club for £105 million.

With ORG remaining as the majority shareholders and the Three Lions Fund increasing their financial input, Town are in a healthy position to continue growing in the coming months and years.

However, Ashton has stressed that the money will be spread out across different departments and projects, with the EFL's financial restrictions limiting what they can spend on new signings.

"Let’s manage expectations – it’s not all going on transfer fees and players," he told Town TV. "We’ll be competitive in that market, but again, we have to adhere to Financial Fair Play rules.

"Every penny that the supporters put into the football club – the more shirts they buy, the more tickets they buy, the more commercial revenue that we bring into the football club – gives us more headroom to spend.

East Anglian Daily Times: The CEO praised Town fans for the way that they've continued to back the clubThe CEO praised Town fans for the way that they've continued to back the club (Image: Ross Halls)

“Where we’re fantastically supported, we have an ownership group that don’t take a single penny or a single dollar out of this football club. Every penny that they put into this football club takes us forward.

“This football club will make cash losses. Why? Because we acquired a very under-invested, tired, run-down football club that needed investment to bring it back to life and bring it back to a standard where it could not only get into the Championship, but also compete on and off-field.

“The investment that comes in will be used to support the club, but again, we have to manage that within the Financial Fair Play rules, as we do.

“I think we’re in a healthy place. We’ve seen revenues step forward, and I’ve said this recently, but every time we’ve asked this fanbase to step forward, they’ve done it. 22,000 season tickets, 45,000 shirt sales, record commercial sales, hospitality, conference and banqueting.

“The numbers around the football club are growing. This is growing the value of the football club, and now we’re supported by new investors added to our already fantastic support from ORG, PSPRS and the Three Lions.

“We’re in a good place.”