Ipswich Town’s hugely popular black third kit is flying off the shelves once again.

With 7,000 shirts already sold during an extremely busy pre-order period, around 2,000 have been snapped up since the shirt went on general sale this morning.

Several sizes have already sold out again, with the club saying adult shirts are now only available in small from the current batch, with 5,000 shirts available at the start of the day.

Town have yet to wear the shirt, designed in collaboration with Ed Sheeran, in competitive action but it’s understood it is likely to make its debut in the coming weeks.

The blackout third shirt has already sold more than the club’s home and away shirts combined for during the 2020/21 season – a season in which the home kit paid tribute to the Blues’ 1981 UEFA Cup-winning side as football was played behind-closed-doors due to the Covid pandemic.

Town are due to announce details of a second pre-order window, meaning all supporters can guarantee themselves a shirt before the end of the season.

The Blues’ partnership with Umbro, which began this season, has proved to be extremely popular, with the blue home, red and black away and black third shirts all resulting in record sales.

"I think we’ve ended up with three really unique and strong kits," Paul Macro, the club’s head of retail operations said.

"They are all, at this moment, record selling shirts. We’ve never had sales like this before.

"It is a really scary challenge to see what we can do next year to try and top them, but we’re working on that now."

Discussing the third shirt specifically, Macro added: "We have seen unprecedented interest and sales for our third shirt this season.

"Our 2022/23 home and away shirts have been hugely popular, but the blackout shirt has been the most sought-after one yet.

"We will soon be confirming how supporters who haven't managed to purchase a shirt this time around can pre-order one for when the Club receives the next batch of stock."