It’s time for Ipswich Town fans to put their money where their mouths are ahead of the early bird deadline for 2018/19 season tickets expiring at 12 noon tomorrow.

East Anglian Daily Times: Town fans at Reading Picture PagepixTown fans at Reading Picture Pagepix (Image: Pagepix Ltd 07976 935738)

Those words may be a little too direct and abrasive for some, so let me clarify.

I’m not talking about the those who simply cannot afford one, live too far away or do not have the time to commit. The people I am talking about are the ones who have, with a heavy heart, made a very conscious decision to stay away from their beloved Portman Road when they could so easily have been there.

MORE: The £163+ decision facing Town fans still unsure over season ticket process

I absolutely get why cynicism, disenchantment and apathy has festered over the last two years. Those who have followed this writer’s musings will know I 100% have sympathy with those who have drifted away.

East Anglian Daily Times: Callum Connolly celebrates his goal at Reading Picture PagepixCallum Connolly celebrates his goal at Reading Picture Pagepix (Image: Pagepix Ltd 07976 935738)

But after facing so much criticism, it’s only right that the club is given credit for their recent four-stage healing process.

MORE: ‘I’m delighted for everybody involved at our club’ – Klug on 4-0 win at Reading

Step one – cut season ticket prices by 10%.

Step two – part ways with increasingly divisive manager Mick McCarthy.

East Anglian Daily Times: Jonas Knudsen celebrates at Reading Picture PagepixJonas Knudsen celebrates at Reading Picture Pagepix (Image: Pagepix Ltd 07976 935738)

Step three – caretaker boss Bryan Klug injects some positivity on and off the pitch. He refreshingly hailed Saturday’s 4-0 win at Reading – secured by a team whose outfield average age was just 23 – as being ‘for everybody at our club’.

MORE: Stu says – Seven observations on Town’s 4-0 win at Reading

Step four – owner Marcus Evans conducts his first on-camera interview to stress the value of entertainment and his firm belief in an academy-centred long-term plan.

Yes, we won’t know who the next manager will be until the end of May, early June but there have been assurances of a ‘change in direction’ and them being ‘the right fit for the club’.

East Anglian Daily Times: Jordan Spence celebrates his goal at Reading Picture PagepixJordan Spence celebrates his goal at Reading Picture Pagepix (Image: Pagepix Ltd 07976 935738)

MORE: ‘We Ipswich fans aren’t overly demanding’ – Terry Hunt

If all of that is not enough enticement to take advantage of £163+ savings before today’s deadline – and pick up an adult season ticket for as little as £16.57 per game – then how about this for a hedging-your-bets option...

Take advantage of the interest-free 12-month direct debit scheme and then simply cancel one month in if you’re not happy with the new man.

It pains me that Town fans have, unfairly in my humble opinion, been painted as unrealistic, ungrateful, miserable moaners.

East Anglian Daily Times: Freddie Sears gives one last salute to the Ipswich fans at Reading Picture PagepixFreddie Sears gives one last salute to the Ipswich fans at Reading Picture Pagepix (Image: Pagepix Ltd 07976 935738)

The show of support in the closing stages of the recent 4-0 home defeat to Aston Villa went a long way to disproving that. The fact more than 1,200 were in the away end at The Madejski Stadium on Saturday for a dead rubber further debunked the myth.

MORE: Reading 0 Ipswich Town 4 - match report

So turn up in force for Sunday’s season-finale against Middlesbrough (12.30pm ko), celebrate the 40th anniversary of the 1978 FA Cup triumph, enjoy the up-coming film on the life of the late, great Sir Bobby Robson and then look ahead to the future with renewed optimism.

Have club officials asked for this sales pitch? No. This comes from the heart. Why? Because I’m desperately clinging to the hope that more fun, exciting, unified times are ahead. It’s better to report on – trust me.

East Anglian Daily Times: Bryan Klug at Reading Picture PagepixBryan Klug at Reading Picture Pagepix (Image: Pagepix Ltd 07976 935738)

East Anglian Daily Times: Martyn Waghorn celebrates opening the scoring at Reading Picture PagepixMartyn Waghorn celebrates opening the scoring at Reading Picture Pagepix (Image: Pagepix Ltd.07976 935738)