U’s to wear blue and white on their travels again

COLCHESTER United will wear their iconic blue and white stripes on the road for the first time in over a decade after signing a lucrative new two-year shirt sponsorship deal.

For the past 10 years, Colchester have always had separate sponsors for their home and away kits, meaning contractually they have not been able to wear their home strip on their travels.

However, the club has now signed over shirt rights for both kits – including the brand new home shirt – to cruise travel company Reader Offers Limited.

Established in 1995, the Colchester-based company are award-winning industry leaders whose preferred partners include some of the top cruise lines in the world such as Cunard, Fred Olsen, Royal Caribbean International, P&O Cruises and Celebrity Cruises.

The exciting partnership was launched at Harwich International Port, as U’s first team players and club staff teamed up with representatives from ROL on Jewel Of The Seas, one of Royal Caribbean’s impressive ships.

Tim Waddington, Commercial Manager at Colchester United said: “Colchester United are delighted to have joined up with Readers Offers Limited for the next two years.

“The club are proud to be from Colchester and to be part of the local community, so the fact that we have teamed up with one of the town’s key employers is something we are particularly pleased with.”

Production of Colchester’s new home shirt (pictured) is well underway and they are expected to go on sale in June. Further details about a launch date for the new kit, produced by PUMA, will be released in the near future.

The partnership between Colchester United and ROL will also see U’s fans offered the opportunity of some holiday deals on some of the world’s finest cruise liners. For more information, visit: www.readeroffers.travel/cufc or call 0845 604 7479 and quote reference CUFC.