Sudbury: Never a Hero launch a new album - but they haven’t forgotten their roots
SUFFOLK rockers Never a Hero may be destined for stardom but they have not forgotten their roots.
The band’s original EP was re-released worldwide via Sony at the beginning of this year, and their debut album Bleed Between the Lies has just hit the shelves.
But band members chose to return to their home town of Sudbury last week for the launch of the album, before it was released internationally on Monday.
And preceding a celebratory party and performance at The White Horse pub in North Street, band members Kaji, Phrixus, Mickey Thin, Daisy Lai and KB found time to sign copes of the album at the town’s independent music shop, Compact Music.
Owner James Morgan said he was honoured that they chose to return to the Sudbury store, adding: “Most of the band members have shopped with us since they were very young and many of the instruments they played in the early years were bought from us by their parents.
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“We were really pleased when they asked if we could have a promotional display in the shop and it was great for us to be able to sell the first copies of the album.
“From our point of view, this kind of event has to be good for the town because it draws attention to independent traders.”
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Never a Hero have just finished working on a video to promote their next single Screams of Silence.
The debut album, which has received rave reviews from critics, has even been described by one reviewer as “a piece of art that deserves to be hanging in the Louvre alongside the Mona Lisa”.
The band have become regulars on music channels such as Kerrang and Scuzz TV, and their videos have been viewed more than half a million times online.
Band member Mickey Thin said: “We all feel very lucky with how far we have come, but in a way, now comes the hard work.
“We plan on touring on the album, doing more shows, more videos and maybe we’ll stop somewhere around the ‘worldwide domination’ mark.”
Visit www.neverahero.co.uk for information.