A new estate agents has opened in a Suffolk seaside town with the aim to expand into a different area and offer a postcode-based focus on marketing properties.

Estate agent IP-Properties has launched IP11 in High Road East, Felixstowe, which is the third branch of the business.

There is already an IP12 office in Woodbridge and the company has recently taken over Woodcock & Son estate agents in Ipswich.

READ MORE: New residential lettings agency IP Twelve launched in Woodbridge by Jamie Curran

Owner Jamie Curran said the sales and lettings firm named its offices after postcode areas, with the emphasis specifically on marketing homes within that area.

The unit now occupied by IP11 used to be a newsagents and curtain retailer.

Mr Curran said: "We name the office after the postcodes and this opportunity came up a couple of months ago.

"It had been vacant for a while and we came in and gave it a modern look."

READ MORE: How to let out your property in the Woodbridge area

He added IP11 would be doing a leaflet drop to homes in the postcode area to raise its profile and the business was looking for properties of any value that owners were looking to sell or let.

"My main company is IP12, but we have always had people from surrounding areas contacting us because of our reputation. We have got a few new properties in Felixstowe and we just wanted to branch out and offer our services in a different place," Mr Curran said.

READ MORE: Felixstowe news

IP-Properties takes particular pride in using photography to market homes, he added, as well as creating 'videographies' and virtual tours to attract interest online.

There will be two staff in the IP11 office - Mr Curran and branch manager Amelia Garnham - while there are three employees in the Woodbridge office and two at the Woodcock & Son estate agents, which was established in 1850.