New restrictions on delivery vehicles planned for a town centre street have been described as "challenging, but an opportunity" by a business representative.

Suffolk County Council has announced plans to introduce restrictions on waiting and loading in Hamilton Road in Felixstowe between the junctions with Cobbold Road and Orwell Road - an area designated as a pedestrian and cycling zone.

If the proposals go ahead, vehicles will no longer be able to wait in the road, while there will be no loading between 10am and 4pm.

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The traffic order will also change three bays that had previously been designated for shared use by disabled motorists with blue badges and for loading.

In future, these bays will only be available for loading between 10am and 4pm, while blue badge holders will be able to park there at all hours outside of 10am and 4pm.

The measures may affect deliveries to shops in the town centre.

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Last March, the EADT revealed that a temporary closure of this section of the road to traffic during the COVID-19 pandemic between 10am and 4pm, was going to be made permanent. 

East Anglian Daily Times: The traffic order that has been put up in Hamilton Road in Felixstowe The traffic order that has been put up in Hamilton Road in Felixstowe (Image: Richard Cornwell)Although the changes could be 'challenging,' Kate Cain, manager of Felixstowe Business Improvement District (BID), which represents traders, said they also presented an 'opportunity'.

She said: "The changes can be challenging, but I think it could be an opportunity to potentially improve upon current practices.

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"Felixstowe BID is committed to ensuring that the voices of our local businesses and their customers are heard.

"We understand that parking is a critical factor for the success of our businesses and the convenience of their customers.

"We aim to work collaboratively with Suffolk County Council to find a balanced approach that supports the vitality of our businesses while addressing the evolving needs of our community.

"As such, the BID invites all levy payers to share their views and concerns.

"These will be essential in our ongoing dialogue with the council to ensure that any adjustments to parking regulations are fair, reasonable and serve the best interests of Felixstowe’s residents, thriving business community and visitor economy." 

Objections and representations to the proposals can be made by emailing by no later than April 5.