Is this Britain’s most up-and-coming high street?
- Credit: James Linsell-Clark/ SWNS
An Essex high street is in the running for up to £15k in cash after being shortlisted in a national awards.
Up-and-coming Sir Isaacs Walk in Colchester was praised by the government's high streets minister Jake Berry MP for the growing vibrancy of its night life and plans to introduce a 'hyperlocal' cryptocurrency.
It is vying against contenders across the country in the Rising Star category at the Great British High Street Awards 2019.
"The South Lanes Project is transforming Colchester's lanes into a vibrant social and commercial hub on Thursday nights, and there are even plans forming to introduce a 'hyperlocal' cryptocurrency," said Mr Berry.
"People are happier when they can see their hard-earned cash support local businesses. That is why we are celebrating those that go above and beyond to keep their high streets thriving for generations to come."
Winners of the awards are set to be announced in November, with up to £15,000 awarded to successful high streets.
The Colchester entry was shortlisted for the awards following a rigorous selection process led by a panel of independent judges, awards organisers said.
- 1 Severe delays on major Suffolk route after crash
- 2 'You have broken us!' - New cafe at Suffolk beauty spot on huge demand
- 3 Police carry out 'pre-planned' operation in Felixstowe road
- 4 Plans to explore Dutch-style cycling network in Suffolk town
- 5 Double drink driver who killed Jennifer, 32, jailed six years and eight months
- 6 Richest people in East Anglia revealed on Sunday Times Rich List
- 7 Historic former pub with permission to convert into homes set for auction
- 8 'Bonne Mania' made us all smile... it faded but we'll always have the memories
- 9 'I like his profile' - McKenna looking forward to working with Ndaba
- 10 See inside this 'chocolate box' cottage up for sale for £435,000
The Rising Star category celebrates high streets which are taking the lead to adapt and diversify.
The bid by South Lanes Project follows research commissioned by Visa in April 2019 demonstrating the positive impact high streets have on communities.
Research by awards sponsors Visa found that two thirds of consumers (66%) in the East of England say that shopping locally makes them feel happy, with nearly half (45%) citing supporting local shops and knowing where their money is going as the main reason.
Spending time with friends and family (23%) and offering a sense of community (18%) were other reasons cited for why high streets make people feel happier. The research also reveals that nearly half of consumers (45%) feel that their high street gives them a sense of pride in their local community.
Visa's Sundeep Kaur said they had seen some "fantastic" entries. "In particular, the desire to innovate stands out amongst this year's entries, with high streets adapting to the challenges presented by a rapidly changing retail environment to find ways to thrive at a local level," she said.